Antena 3 CNN Business Sorana Pașcu joined the Antena 3 team as Corporate Affairs Director

Sorana Pașcu joined the Antena 3 team as Corporate Affairs Director

Sorana Pașcu joined the Antena 3 team as Corporate Affairs Director
27 Ian 2016   •   17:25

Intact Media Group announces that Sorana Pașcu joined the Antena 3 team as Corporate Affairs Director. Her role is to coordinate and develop, along with the marketing team, the branding strategy of Antena 3. Sorana Pascu has got 20 years experience in banking, but also in the marketing industry and talent management.

"I am happy to be part of one of the best professional teams in the media market. My aim is that the directions of communication, the strategies and plans which we will build together should strengthen the brand image of the most powerful news channel in Romania . Antena 3 has always been close to its audience, a goal we will focus on further by developing the online and social media areas, thus following the international trend imposed by the largest television news channels in the world, " Sorana Pascu said.

Antena 3, part of the Intact Media Group is a leading television channel in the niche audience being also the only Romanian news station affiliated to CNN. 4474 000 Romanians across the country watched for at least one minute the programs on the news TV channel of Intact Media during 2015.

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