-Whole day (23, 2% vs. 20.4% competition)
-day time (24,2% vs. 12,8% competition)
-access (24,3 % vs. 19.1% competition)
-late fringe ( 21,9% vs. 19,5% competition)
-all day (23,2% vs.20,6% competition)
The Intact televisions are leaders in the day time also for the commercial public, with a market share of 20.3% .
Antena1 the best loved entertainment television, appreciates its market share on the commercial audience on important day intervals, and in prime time (8%) or morning (7%). Antenna 1 is the absolute day time market leader both for the commercial and the urban audience, being also leader on urban public access interval.
The best rated shows in February were “Next Star”, “Don’t mess with the blondes”, “iComedy”, “I know you from somewhere!”, “Everything is allowed”, Observatory news and the public’s daily benchmarks represented by the shows: ‘Morning, A bride for my son, Direct Access and a Sinner Show.
Antenna 3 is the best rated news TV in Romania, occupying 3rd place in the TV stations rankings during February. Increased audience rates were registered for all daytime intervals, the most important being: day time (17%), access (19%), all day (13%) and prime time (11%). The best rated programs are “Daily Summary”, “Meeting Point”, “Subjective”, “Sequential”, “Q&A”, “On Today’s Agenda” and “100 minutes”.
Antenna Stars, the TV station telling you everything you need to know about the celebrities, increased its market on all segments of the day, the most important appreciations being registered in the morning (83%), in day time (73%), late fringe (56%) and whole day (45%). Among the most popular programs are “The VIP Agent”, “Good but bad”, “Nurses”, “VIP Files”, “Star Zodiac”, “Star News” and “Beyond appearances”.
Euforia TV, the TV station for women is on the rise on most intervals in February 2014, the best appreciations being for day time (75%), all day (18%) and morning (17%). The TV series “Sun, Palm tree and murders”, “Dr. House”, “All about sex”, “The seamstress’s love affairs ”.
In the television stations top during February, in prime time, and on the commercial public, Intact is the only media group with three contestants: Antena1, Antena3 and Antenna Stars.
The Intact Media Group televisions had over February an average reach of 6.719.000 viewers during the whole day.
Intact would like to thank the public for their support and loyalty and appreciates the contribution of every Romanian to these results.
Data provided by Kantar Media.