Antena 3 CNN Life-Show Antena 1: No.1 television network in terms of quality

Antena 1: No.1 television network in terms of quality

Antena 1: No.1 television network in terms of quality
30 Mai 2014   •   09:30
First QUDAL – QUality meDAL research in Romania shows that the citizens of Romania, when it comes to television network, consider Antena 1 as being the best quality

Zurich, Bucharest, May 22nd, 2014 – The first QUDAL – QUality meDAL research in Romania shows that the citizens of Romania, when it comes to television network, consider Antena 1 as being the best quality.

This is the result of the first QUDAL – QUality meDAL research in Romania performed by the Swiss organization ICERTIAS- International Certification Association GmbH. The organization measures citizens' experience and satisfaction with quality of marketed products and services.

QUDAL – QUality meDAL research in Romania was performed at the territory of Romania, on the sample of 1.200 respondents in March 2014. Respondents were citizens of Romania, internet users older than 15. The survey was performed through a web questionnaire using CAWI – DEEPMA (Computer Assisted Web Interviewing – Deep Mind Awareness) method. 

The Romanians were asked within the QUDAL - QUality meDAL Research what they would buy and what they would use if money was no problem at all in the purchase and if they were only and exclusively to pay attention to quality when deciding on the purchase and in consumption.

The entire QUDAL Research in Romania encompassed more than a hundred commercial and non-commercial categories (e.g. best quality milk, best quality car, best quality domestic singer etc.).

The questions in the QUDAL - QUality medal research were open-ended, i.e. the examinees were not offered a choice of responses. They could freely state the names of producers and service providers which, according to their experience, have absolutely the best quality in general.

In the survey, when it comes to television network, examinees were asked the following question:

“ Specificați numele rețelei de televiziune deținătoare a unei concesiuni naționale în România care după părerea dumneavoastră are, indiscutabil, PROGRAMELE DE TELEVIZIUNE DE CEA MAI BUNĂ CALITATE ÎN GENERAL:

Most of the respondents answered on this question with "Antena 1".

It is important to mention that the QUDAL research does not measure market shares or the power of a brand, but exclusively and only experience, satisfaction with the quality of the service and the offer on the market as perceived by the examinees.

Methodology and Sampling

The QUDAL - QUality meDAL – Romania 2014/2015 Research was conducted by the Swiss organization ICERTIAS - International Certification Association GmbH on the territory of Romania during March 2014, using an online survey and the CAWI - DEEPMA method (Computer Assisted Web Interviewing - Deep Mind Awareness).  1,200 citizens of Romania older than 15 and using the Internet participated in the research. The survey encompassed the entire territory of Romania.

The QUDAL - QUality meDAL Research is conducted fully in accordance with the provisions of the “International Code on Market and Social Research” adopted by the International Chamber of Commerce (ICC) and the World Association of research experts (ESOMAR).

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