The increased rates compared to 2013 that the “Antennas” have registered, make them TV market leaders on important segments of the urban public
• whole day (23.4% vs 20.4% competition)
• day time (23.3% vs. 13.9% competition)
• access (24.6% vs. 19.7% competition)
• late fringe (21.6% vs. 20.1% competition)
• all day (23.4% vs. 20.4% competition)
The Intact televisions are leading the day time interval and commercial public with a market share of 20.3%.
Antena 1, the best loved entertainment television registers market share with the commercial public during the majority of the day segments, being the absolute day time leader both on the market segment 18-49 and the all urban . Antena 1 is the absolute leader in the access on public areas. The most watched shows in January were "Everything is permitted" (season 2), "Don’t mess with the blondes" and the Observatory editions along movies and daily marks such as Good Morning with Razvan and Dani, A bride for my son, Direct Access and a Sinner Show.
Antena 3 grew in January 2014 compared to the same period last year both during the day time segment and in the morning, during day time and access. The best rated programs count "Daily Summary", "Meeting Point" "Sequential", "Subjective", "100 minutes", "On today’s agenda", and "Q & A".
The newly launched Antena Stars, the celebrities TV, increased its market share on all intervals, the best ratings being registered during access, late fringe and prime time. Landmarks shows such as “Mean But Good ” and the “VIP Agent”, combined with new shows such as “VIP files ”, “Star News”, “Star Horoscopes” to score the best ratings.
Euforia TV, the women television, increased its ratings on the commercial public compared to January 2013 by 18% in primetime, 25% in day time and 22% in late fringe. TV series such as "Dr. House "," Sex and the City "and" The Dressmakers affairs ' , accompanied by a domestic production "Prodanca and Reghe: Family Business" and other movies have contributed consistently to achieving the best results..
The Intact Media Group TV channels have had in 2013 an average reach of 6.385.000 viewers daily , in the urban public. The TV division includes : Antena 1, Antena Stars, Antena 3, Euforia and GSP TV.